[vc_row][vc_column css=”.vc_custom_1457520486465{padding-right: 30px !important;padding-left: 30px !important;}”][ultimate_spacer height=”30″ height_on_tabs=”30″ height_on_mob=”30″][vc_column_text]The Sleeping Giant has awoken. B2B Ecommerce Growing 4 Times as Fast as B2C. Magento announces its Go To Market (GTM) B2B Enterprise solution.
B2B ecommerce is now finally being formally recognized worldwide as a strategically important ecommerce sales channel. With industry research showing B2B ecommerce growing at 4 times the rate of B2C, the global B2B market place is looking likely to reach $6.7 trillion by 2020, the case for wholesalers to embrace B2B ecommerce has never been stronger.
This is something we’ve known at Williams Commerce for some time. Since 2009, Williams Commerce has created over 150 B2B websites for our ever-growing portfolio of clients.
Those wholesalers who were early adopters of our B2B ordering portals and have continued to seriously invest in ecommerce technology are now leading the pack in offering their customers a convenient online self-service channel that is driving incremental new sales.
A recent survey highlighted by Magento indicates that B2B buyers preference to purchase on websites with typical B2C ecommerce features is now at 49%, with a further 52% of B2B buyers expecting to make half of their B2B purchases online over the next three years.
This is certainly an increasing trend we have experienced here at Williams Commerce. Our Magento installations over the last two years for our B2B clients have included more and more B2C technology in order to cater to buyers who want to buy in bulk but enjoy all the conventional ecommerce features they use in their personal interactions online.
“We’ve seen a huge demand from businesses across wide ranging sectors including fashion, gardening, homewares, foods, sports and more. We’ve helped our customers achieve their requirements of building a B2B ecommerce platform that can cope with complex rules, promotions, pricing and customer groups within their business, but offers their buyers a quick and intuitive ordering experience online, 24/7.” says Robert Williams, Managing Director at Williams Commerce.
“The website also needs to hit the mark for delivering a user friendly mobile experience via responsive design and offer efficiencies through integrating with their chosen ERP system. For many of our B2B clients their ecommerce channel has had a transformational impact on business revenue and new lead generation.”
“We have also built a number of what we call hybrid sites over the years which cater to those businesses wanting a single platform and content management system that can service both B2C customers and B2B buyers.”
Magento Enterprise is well placed to serve B2B and Magento recently announced on 13th August 2015 their intention to bring more cutting edge ecommerce functionality to business buyers with Magento Enterprise.
Some of the Magento Enterprise B2B features include;
– Quick order facility to streamline bulk orders rapidly.
– Mobile responsive design, giving buyers and sales staff the ability to place orders anytime on any device.
– Account Management giving admins ability to manage accounts, roles and permissions efficiently.
– Multiple Pricing Terms, personalized for customer accounts
– Inventory tracking across multiple warehouse locations
– ERP Connectors that integrate with backend systems.
Interested in learning more about taking your B2B channel to the next level? Contact the Williams Commerce team of Silver Partner Magento ecommerce experts on 0116 326 1116 or visit our website at www.williamscommerce.com to view our portfolio of work.[/vc_column_text][vc_single_image image=”17943″ img_size=”full” alignment=”center” el_class=”noborder img”][/vc_column][/vc_row][vc_row dfd_row_config=”full_width_content”][vc_column][ultimate_spacer height=”30″ height_on_tabs=”30″ height_on_mob=”30″][dfd_share_module enable_facebook_share=”yes” enable_twitter_share=”yes” enable_googleplus_share=”yes” enable_linkedin_share=”yes” module_style=”dfd-default-background”][/vc_column][/vc_row][vc_row][vc_column][vc_raw_html]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[/vc_raw_html][/vc_column][/vc_row]
