Engage your target audience through social media marketing
Gone are the days when Social Media Marketing (SMM) was a nice-to-have. If you want to thrive online, your brand needs to be visible and engage with your audience where they spend their time – on their favourite social media platforms.
There are almost 4 billion active social media users as of July 2020, spending an average of 2 hours and 24 minutes per day using around 8 social media networks and messaging apps. Factor in the fact that Facebook alone has the second highest advertising share after Google, and there’s a lot of ways in which you can use social media platforms and what they offer to grow your business online.
However, with so many social media networks out there (Facebook, Instagram, TikTok, YouTube, Twitter, LinkedIn, Pinterest, Snapchat, WhatsApp) and new ones constantly emerging and growing rapidly, it may seem like an overwhelming task to get started and achieve the results you want from this ever-changing digital landscape.
That’s where an experienced Social Media Marketing agency like ours can help. Whether you’re B2C, D2C or B2B, our data-driven social media marketers can identify the best platforms and tactics for you to focus on in order to achieve your goals – be it engagement, retention, new customer acquisition or brand awareness.
From identifying which social media channels will yield the greatest results for your business, to developing a bespoke social media strategy for your goals, we can help you turn this marketing channel into a platform that delivers real results.
Paid Social may pay more dividends in terms of driving revenue or generating leads, but that doesn’t mean you should neglect or underestimate the power of organic social media. From being a valuable customer service tool, to building brand loyalty and engagement, having an active presence on your social media profiles has many benefits. There are many tools you can use to make the day-to-day management less time-consuming, or you can work with an agency like ours to improve your overall presence.
Have you been running your own social media marketing campaigns, but are not sure how to take them to the next level? Our one-off social media audits or an ongoing consultancy retainer can provide you with strategic insights and guidance needed to make the most of your social media efforts, while keeping implementation in-house.
If you are just getting started with social media marketing, or want to reach ambitious growth targets, having the right strategy in place can help guide the way and ensure that you make the most of the time, resources and budget you will be investing.
Social media marketing may be less of an obvious fit for a B2B, but knowing how to make the most of LinkedIn and other social media platforms where you can engage with your audience and generate new leads can go a long way. Our social media marketers have been working with many of our B2B clients to strengthen their social media presence and run results-focused Paid Social campaigns.
Our social media marketers are well-versed in managing everything from Paid Social campaigns to daily-posting schedules and developing long-term social media roadmaps. We’re a Facebook Marketing Partner, Hootsuite certified and have experience achieving strong results for dozens of clients across Facebook, Instagram, Pinterest, TikTok, LinkedIn, Twitter and more.
