Williams Commerce has partnered with Redfish, the multichannel marketing and technology specialists to deliver combined marketing and ecommerce expertise to our customers.
The power and scaleability of Magento lends itself well to complex ecommerce projects. Recently Williams Commerce have worked with a number of customers with a large product range with many SKUs, complex pricing and the need to store multiple product attributes. SKUs (Stock Keeping Units) are the common name given to product codes.
While it may be considered old-fashioned in some quarters, 56% of businesses are planning to increase investment in email marketing, indicating that a strong email marketing approach continues to pay dividends for those who utilize it effectively.
In our previous blog, we mentioned how digital marketers are adapting to provide a more all-inclusive approach to SEO. One way in which we are adapting is our embrace of pay-per-click.
In retrospect, 2013 was a difficult year for Search Engine optimization. The large algorithm changes implemented across Google search made life for SEO’s much harder, to the point where some reactionary critics claimed that SEO was dead.
Those who follow the latest trends should be very much accustomed to the ever changing landscape of ecommerce and digital marketing. 2014 is likely to see more changes; below are some of our predictions for the year ahead.
With 79% of consumers having used it in the next year, the phenomenon that is click and collect is showing no signs of slowing down. This blog will outline how wholesalers can adapt to retail trends to offer their own click and collect services, as well as highlighting the advantages of a click and collect service.
With Christmas fast approaching we’ve seen many of our wholesale customers scale up their marketing efforts to create awareness and inspire retailers in the run up to Christmas.
We are delighted to have launched this week a brand new Magento website for the exciting new independent fashion brand Stanley Kane.
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