Head of SEO Paul Ngoie to speak at brightonSEO
Williams Commerce is delighted to announce that Paul Ngoie, our Head of SEO, will be a speaker at the upcoming brightonSEO conference. Paul has considerable knowledge in SEO spanning over 14 years. He has worked extensively in some of the most competitive verticals online, including iGaming, ecommerce, fashion retail and SaaS, both in the UK […]
Digital Inclusion with WCAG 2.2 : Best Practices for Web Accessibility
“Did you know 75% of website users have visited a website where they have struggled to read content due to the font being too small or not enough contrast in colours? Accessibility plays a huge role in user experience and the performance of your ecommerce store. Download the slides below to find out how the […]
Will the livestream commerce trend in Asia spread around the world?
Livestream commerce or live shopping combines the engagement of livestreaming and the ease of online buying. It can drive sales, increase revenue and improve customer experiences. It became even more popular in the Asia Pacific region during the pandemic. The pressing question now is whether this is a passing fad or a significant evolution of […]
National Gallery Online Shop project receives two award nominations
Williams Commerce is delighted to reveal that we have been nominated for two prestigious industry awards for our work with the National Gallery. We have been nominated in the category of Travel and Tourism Ecommerce Website of the Year at the 2023 UK Ecommerce Awards, as well as receiving a nomination for the Charity Trading […]
Why Shopify is the best platform for retail
Shopify offers a complete ecommerce platform for your growing retail business. Around the world more than 4million companies use it to manage and grow their retail sales. Combined with Shopify point of sale (POS) for brick and mortar stores, events and pop-ups it delivers seamless customer experiences. With data, analytics and marketing tools included you […]
Digital Marketing – prepare for peak season
Discover where to find your favorite UA reports in GA4 and optimize your marketing strategy. Access essential metrics and make data-driven decisions.
Marketing in a recession
Marketing in a recession is a fine balance – every penny you spend must contribute to your bottom line results. However too much caution is as much of a problem as too little. How do you decide what will deliver the best return on your digital marketing investment? Recession? Yes or No? When the economy […]
Linking GA4 with Google Ads to optimise performance
Google Analytics 4 (GA4) and Google Ads are powerful digital marketing tools. When you use them together you can share data and receive valuable insights about your performance and opportunities for improvement. You’ll have a more complete view of your customers’ journeys and can analyse your data more quickly in one place. When linked, you […]
Where to find your favourite UA Reports in GA4?
Discover where to find your favorite UA reports in GA4 and optimize your marketing strategy. Access essential metrics and make data-driven decisions.
Checklist for GA4 Implementation
Streamline your implementation process and unlock the full potential of GA4 for data-driven decision making. Get started today!
Headless Ecommerce – The Pros and Cons
If you’ve heard of headless ecommerce but aren’t sure whether your business could benefit, here are some pros and cons to think about.
Ecommerce website development for 2023
The latest ecommerce website development trends will certainly help focus your plans in 2023. By 2024 over 20% of total retail sales are expected to come from ecommerce, worth almost US$7trillion. Business to business (B2B) ecommerce sales are expected to grow even more quickly. Unsurprisingly businesses are looking for new ways to create the perfect […]