Magento Silver Solutions partner Williams Commerce are thrilled to announce the recent launch of Science in Sport’s new website, built on Magento Enterprise.
Science in Sport (SiS) were founded in 1992 and are a leading sport nutrition company, manufacturing and marketing sports nutrition products for professional athletes and sports enthusiasts. SiS is a popular brand in the elite athlete community, with Britain’s greatest ever Olympian Sir Chris Hoy as the brand’s official brand ambassador.
SiS’s bold new ecommerce website has built upon the strong foundation created online over the past few years and evolved the design, functionality and usability to a whole new level, offering SiS customers a fast and smooth online experience across all devices.
An extensive mega menu caters to customers who can choose to start their journey on SiS shopping by Sport or by Need. The menu also offers popular features such as a useful nutrition calculator that will return personalized packs. The clever Bundle Builder presents product combinations that shows shoppers their discounted total and adds the chosen bundle to their shopping basket.
SiS’s new website incorporates a comprehensive Our Expertise section which offers shoppers an incredible library of professional articles and videos categorized across subjects including Training, Events and Nutrition. Fully optimized for mobile, the new website will give customers the same superb brand experience when they are on-the-go.
Mark McKechnie Head of Ecommerce says, “We are absolutely delighted with our new website. Magento Enterprise is giving us a powerful foundation on which we can confidently grow and scale our business. Our new website design now best represents the SiS brand and ethos, and feedback from our customers has been superb, they love the new look and feel and how easy it is to browse and buy on mobile. The bundle builder has also gone down very well with our regulars. The Williams Commerce team have brought our online brand vision to life and have been a great partner to work with.”
The SiS Community pages broadens opportunities for shoppers to interact with the brand, showcasing user generated content curated from social media giving an insights into shoppers own experiences with the SiS brand, with further links to SiS Elites featuring real time updates from SiS’s official partners including Team Wiggins and GB Rowing Team.
The all-important search facility uses Magento Enterprise built in Solr search capabilities to ensure the search function is fast and returns highly relevant search returns which can contribute to overall conversion rate improvements.
“We’re absolutely delighted to be working with such a popular and exciting brand like SiS,” says Robert Williams, CEO at Williams Commerce. “With Magento Enterprise, the SiS team now have huge flexibility in the way they manage, merchandise and market their products online and it’s very exciting to see the results the new website is already delivering for the business.”
