There are over 250,000 active Magento sites worldwide, many of which benefit from the support of a Magento development agency.
Since its launch 15 years ago, Magento has become one of the world’s most popular ecommerce platforms. It’s supported by a global network of solution and technology partners, a developer community and an ecommerce marketplace for extensions. In 2018 Adobe acquired Magento to complement the Adobe Experience Cloud.
There are now three editions of Magento:
- Magento Open Source provides basic ecommerce capabilities for smaller businesses who want a hands-on approach to launch their site.
- Adobe Commerce on-premises (previously Magento Commerce) delivers enterprise level ecommerce features. It meets the needs of businesses that want to host their own server and content delivery network (CDN).
- Adobe Commerce Cloud, which provides access to Adobe’s cloud-based tools. These include Adobe Experience Manager, Analytics Cloud, and Marketing Cloud, offering a flexible and scalable ecommerce solution without on-site infrastructure.
Why businesses are going digital
Adding a digital sales channel to your sales model provides access to new markets. It’s suitable for established brick-and-mortar retailers, business to business (B2B) companies, and as a fast route to market for start-ups.
Working with a certified Magento development agency provides a great start with a trusted and powerful ecommerce platform. You’ll also benefit from the expertise of experienced professionals who can help transform your business
How to choose a Magento development agency
Adobe’s Magento certification programme provides comprehensive training. Confirming your Magento development agency partner has certified developers, system administrators, business architects and practitioners will give you confidence. An experienced team will understand how to best tailor Magento’s functionality to fit your business needs and budget.
Your agency should be happy to share a portfolio of Magento solutions they have provided across multiple sectors. There are many opportunities to use cross-sector experience and skills to create a solution to meet your unique requirements.
For complete confidence, your development agency should also be able to provide a full suite of technical support. This should ideally include business systems integration, software development and hosting solutions, ongoing support and security.
Many consumers and B2B buyers regularly use desktop, mobile, and in-store channels. To meet their needs you will want to know that your chosen agency can provide omnichannel solutions.
One of your ecommerce priorities will be to make sure your site is discoverable. Ask your Magento development agency about their search engine optimisation (SEO) services. They should have a proven track record of driving sales and improving conversion rates with effective and measurable SEO marketing. Their top priority should be to focus on your customers, their needs, and user experience (UX).
What a Magento development agency can do for your business
An agency with top-quality Magento experience and expertise will help you deliver the best possible customer experiences. Your site will have an intuitive navigation, a simple site architecture, and make full use of Magento’s powerful ecommerce tools.
You can offer excellent mobile experiences too. With Adobe’s Progressive Web Apps (PWA) Studio you can create fast and responsive solutions without a native app.
You will have expert advice on making best use of the extensive range of integrations and extensions in Magento’s marketplace. Your team will also have the know-how to create customised solutions when needed.
How to work with your chosen Magento development agency
Objective setting – ideally your development agency will be onboard at this stage to help clarify what you want to achieve. This is the first essential step for a new ecommerce site or to upgrade an existing one.
Platform parameters – you will need to set operational objectives for ongoing costs, customer engagement and your company’s plans for growth. You will want to be satisfied that Magento is the right ecommerce platform for you. Then your agency will help you define the scope of your project, your budget, timescales, and ongoing costs.
Implementation – throughout the implementation and beyond you will be working closely with your chosen development agency. You’ll want a strong team of systems architects, consultants, business and systems analysts to plan, deliver and maintain your solution. A staged approach is often the best way to move ahead, focusing on specific business processes and associated systems.
Quality assurance – rigorous quality assurance (QA) and testing are essential for the success of your Magento ecommerce project. The best Magento development agencies will use collaborative project management tools to keep everything running smoothly. This will provide transparency for both you and your development team.
Ongoing support – you should also have a choice of ongoing support options to meet your needs from fixed contracts to around the clock emergency response.
Williams Commerce is an Adobe Commerce Gold Partner
Williams Commerce offers you an experienced team of certified Adobe Commerce and Magento specialists. Together our experts have worked for decades to bring business strategies to market
As a Magento development agency we work to the highest standards. As an Adobe Gold partner we specialise in Adobe Commerce solutions across Europe, the Middle East and Asia. From cutting edge microsites targeting niche markets to complex migration and integration projects, our experience will help you succeed.
